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Global customer intelligence platform market is anticipated to grow at a significant CAGR of 12.2% during the forecast period (2024-2031). The market growth is attributed to the growing adoption of personalized customer experiences, the increasing uses of advanced analytics & AI, and an upsurge in focus on customer retention & loyalty primarily driving the market growth. The increasing application of customer intelligence platforms using AI and machine learning evaluates structured and unstructured data across the enterprise. For instance, in March 2024, Dialpad, Inc., an AI-powered customer intelligence platform, partnered with T-Mobile. Dialpad and T-Mobile have been exploring new technologies to help customers transform their businesses with innovative communication solutions. Dialpad is part of T-Mobile’s unique 5G Network Slicing Beta, which is aimed at significantly improving video calling experiences.
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The data intelligence platform for communications combines industry data management, governance, and data sharing with enterprise-ready generative AI and machine learning (ML) tools. For instance, in January 2024, Databricks introduced a data intelligence platform for communications, a unified data and AI platform tailored for telecommunications carriers and network service providers. With the data intelligence platform for communications, communication service providers (CSPs) benefit from a unified foundation for their data and AI, and can gain a holistic view of their networks, operations, and customer interactions without sacrificing data privacy or confidential IP.
Customer data management advances to a new level with a customer-intelligent platform (CIP). To uncover insights, it links billions of data points from several disparate data sources to serve and connect business users in sales, marketing, commerce, and services. For instance, in March 2024, Alation introduced the data intelligence platform empowering organizations to deliver on their most critical data initiatives. The Alation Data Intelligence Platform, including a next-generation user interface and business lineage capabilities built for data and analytics teams. Additionally, a new Alation expert services offering empowers both business and data leaders to measure and strengthen their organization’s data culture.
Market Coverage
The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered-
o By Component
o By Deployment Mode
o By Application
o By Industry Verticals
Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
Competitive Landscape- Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, among others.
Key questions addressed by the report.
What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
Who is the leader in the market?
How are players addressing challenges to sustain growth?
Where is the investment opportunity?
Global Customer Intelligence Platform Market Report Segment
By Component
Platform
Services
By Deployment Mode
Cloud
On-Premises
By Application
Customer Data Collection and Management
Customer Segmentation and Targeting
Customer Experience Management
Customer Behavior Analytics
Omni channel Marketing
Personalized Recommendation
By Industry Verticals
BFSI
IT and Telecom
Retail and E-commerce
Healthcare
Media and Entertainment
Manufacturing
Travel and Tourism
Others (Energy & Utilities)
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Customer Intelligence Platform Market Report Segment by Region
North America
United States
copyright
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Middle East & Africa
Latin America
Company Profiles
Acquia, Inc.
ActionIQ, Inc.
Acxiom LLC
Amperity
BlueConic
Experian Marketing Solutions, Inc.
Marigold Engage
Optimizely
Salesforce Inc.
SAP SE
SAS Institute Inc.
io, Inc.
Reasons to Buying From us –
We cover more than 15 major industries, further segmented into more than 90 sectors.
More than 120 countries are for analysis.
Over 100+ paid data sources mined for investigation.
Our expert research analysts answer all your questions before and after purchasing your report.
About Orion Market Research
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